Ooh, another opportunity to post a truffle photo – meet Ms. Ginger!
Lots of New Yorker stats coming soon.
I read Bill Buford‘s piece on Dagoba chocolate (10/29/2007 issue) with intense interest. I looked into using Dagoba for my chocolate truffles at one point, but it cost twice as much as most other organic and fair trade chocolates and none of my tasters liked the flavor. I was fascinated to read that the insane owner, Frederick Shilling, unashamedly tailored the flavor to his own taste buds. As I found him appalling, I’m really glad we don’t share the same tongue.
My dealings with the company reminded me all over again why crazy neo-hippies give lefties such a bad name. Since they sold out to Hershey their website has been smartened up, but it used to contain such new agey claptrap that I got hives just looking for the wholesale prices. Now I get hives because it turns out that they were new agey hippie losers of the very worst kind – the ones who sell out at the drop of a hat.
It is throwbacky to believe that selling out in the most old-fashioned sense of the phrase is morally wrong? If so, I still stick with my belief that sell-outs are fuckups, and will take my attendant loss of coolness accordingly.
The story of how Shilling’s girlfriend co-founded the company then got stiffed when she left was completely unsurprising, especially when we learned about Shilling’s Mayan-chocolate-goddess wet dreams. Frederick Shilling just might be the absolutely archetypal neo-hippie asshole dude: On one hand he bows to vague notions of “female power” as exemplified by deities from cultures he believes to be cooler than his own, on the other hand he fucks over every real life woman he comes into contact with.
It reminds me so much of those right wing dudes who are so obsessed with protecting figurative women’s “purity” and holy status in the home as the nurturer-in-chief or whatever that they are actively in favor of outlawing abortion so actual women can bled to death from botched illegal abortions. Or people who care about children so so so much that they want to see many more of them born to parents who can’t afford or don’t want them, though this condemns them to lives of unbelievable poverty and horribleness.