Not what the new candies will look like.
OK, this is top secret so don’t tell anyone, BUT: This fall I’m going to be rolling out a line of new Lagusta’s Luscious chocolates. They are going to be incredibly rad. Recipes and packaging are coming along, but I am having lots of trouble coming up with good names. Help!
The names need to be clever, but not cutsey or silly (or stupid). For example: “mint meltaways” sounds a lot better than “hydrogenated artificial mint flavored goo inside a crappy chocolate shell.” I would steal mint meltaways if I could, even though “homegrown mint-infused coconut milk and sugar inside a thin dark chocolate shell” also sounds good, albeit long. Anyway, I would like the names to be accurate and descriptive, but also evocative and exciting, and I’m coming up blank.
If I decide to go with your name, of course I will send you a free box of those chocolates – actually, let’s make it two!
Here are the plain-Jane names, with suggestions from friends so far:
Chocolate peanut butter cups
Peppermint patties with homegrown chocolate mint
Chocolate coconut cream pyramids (kind of like almond joy, in a pyramid shape)
Suggestion: Coco Ramses – I love it, but is it too smart?
Chocolate lavender creams (a cashew cream thing with a chocolate shell)
Chocolate ginger creams (ditto)
Suggestion: Ginger’s Island
Ancho chili, Mexican cinnamon and Hawaiian vanilla bean-infused chocolate somethings – they are going to be this shape:
I can’t figure out what exactly this shape would be called. A flat iron building on its side? Help! These are going to be made with half Hawaiian chocolate – very pricey and cool.
Suggestion: Shaka Mexicana. I LOVE this name (thanks Matt and Liz!) and think it’s perfect, but send along any others you have too, just in case…
And one x-rated chocolate: chocolate vulvas with pink peppercorns and Himalayan pink sea salt. They are good!! I’m making them to combat the insane amount of penis-shaped chocolate out there.
Suggestion: Sweet Spot