living underground in the real world

holy shit i fucking love life today

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Oh my god, no one is around right now and I just have to vent (but it’s really the opposite of venting) about something:

I LOVE LIFE!

Yesterday was the grand launch of the new website, and since then I’ve been getting so many amazing emails and orders from truffle customers and friends. I feel so…um, what’s the word? Understood. I did this weird thing, made these chocolates named for my mom and my 73-year-old b.f.f. and a bunch of other crazy broads, and I gathered all these rad people around me to help make the project happen for real, and now it’s out there in the world, and people are really getting what I was trying to do. People totally feel me. It’s weird. I’m not used to that.

I think the lesson is: if you put yourself out there in the most honest way possible, people will respond. I can’t be a typical business. I don’t want to sell my chocolates to Whole Foods. I want to keep on selling them directly to the same lovely customers I’ve had for years, people who I’ve attracted just because they feel what I’m trying to do.

I’m sorry to be so gushy, but it feels so, well, triumphant. Can a line of chocolates signal that maybe a wonderful new world is on its way? A part of me feels like these are signaling just that. I know it’s mainly because people who don’t understand the chocolates (aka most of the world) haven’t been ordering or emailing, but what a triumph I’ve pulled off in finding my people.

A (small!) selection from the emails:

“Sending you congratulations and wishing you all the best with this new venture. It is so great to see conscientious business women succeed!”

“YAY for the new creations!”

“oh my god, your new line of chocolates, the packaging and the new website are SO fabulous i’m beyond words.  for real.”

“How could you make even more delicious chocolates!!! You are evil!”

“Gorgeous, Girlfriend!!  Absolutely Gorgeous!!! :)  Products and packaging!  Ya still interested in doing a trade?” (From the FABULOUS Allison of Allison’s Gourmet! Yes of course I’m still interested in a trade!)

“ohmygosh… I’m in love with the boxes! and the website!!  and….I love it all!!! You inspire me to further learn web design and create such beauty!!”

“Hi Lagusta, It’s ——.  Remember me from long ago when I ordered your meals?  I just received your email about your new chocolate line and wanted to congratulate you.  The chocolates look delicious and the packaging is beautiful.  Continued success to you!”

“…I was excited to receive the announcement of your new chocolate line, and charmed by the story of your friendship with Selma…”

“WOW! Everything looks beautiful– very nice website– everything! Congratulations! I can’t wait to check some of these out.”

“What a wonderful product and an amazing website. I’m in awe!!!
bravo.
will be ordering soon!
hope it goes well.”

“Wow, Lagusta, it is all sooo gorgeous!  I am very touched and proud of what you wrote.  I would  immediately order if I could figure out how to sign up for Pay Pal; I trust Carolanne will help me with that in a day or two. The whole design of the announcement is beautiful.  Much luck with it!  Love, Selma” [Aww, as if I would let someone buy the chocolate that is named for them! Care pkg is in the mail, woman!]

From my mom: “People at my office went crazy about the candies (I only took 2 kinds in, the rest are at home)!
Also, I discovered that after you eat the candies you can unfold the boxes and they make cute little trays that you can use for paper clips or anything else! I am using one for that now!”

Also: Check out this heartwarming write up of the launch party by Kara!

OK, that’s IT. I promise you, I’m done after today. Starting tomorrow, I’m going to stop blabbing about chocolate.

Maybe I’ll share my thoughts on how annoying the Felice Brothers show was last night! Here’s a teaser: If you introduce a song by saying that it’s about “getting drunk and killing your girlfriend” and everyone woos loudly and triumphantly, I will storm out of your show and wait for you backstage so I can scream at you. I was prevented from doing this last night by Felice-lovin’ (and Felice apologist) friends, but I was very close….

5 Responses to “holy shit i fucking love life today”

  1. orlande

    that kind of outpouring makes me want to find a real, lasting passion. how amazing!

    and… they’re all correct! i’ve NEVER been more excited about chocolates than i am about yours.

    Reply
  2. Jordan

    Well you should be proud I have never orderd chocolates online before and now im counting down the days until pay day to get an order! They are so cute, the boxes and such! I can’t wait.

    Reply
  3. ammuse

    Hey! So I told Veronica to tell you, but I don’t know if she did yet, that I think you’re a freakin’ genius!!! Your chocolate flavors are so exceptional! I was sorry I couldn’t make it to the launch party, but my mom was good enough to share her’s with me. The one with pink peppercorns and salt was my favorite, although the raspberry balsamic was a close second… I have an open mind when it comes to food, but even so, I didn’t expect to like the Vuva’s as much as I did – let alone have that kind turn out to be my absolute fave! I think I’m gonna have to buy a box…

    I admire your creative culinary mind!

    Reply
  4. lagusta

    Awww, thanks Rachel! Awesome.
    Orlande: chocolates are shipping Monday! I didn’t get them to the post office today because they changed the hours on me, otherwise they would have gone out today. :(
    Also: the downside of loving your job, at least for me, is that you do it alll the time and get burnt out on it sometimes. I am sitting in bed so exhausted I can barely move right now. A 9-5 office job sometimes sounds so amazing….except I remember that when I had one I couldn’t stand it.
    Jordan: Thanks!

    Reply

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