just another false alarm…

I dreamed that Ruth Reichl called to tell me that she was writing a big story about my chocolates for Gourmet.

I sighed.

“Thanks Ruth. But everything will change. I’m scared.”

“Don’t be scared of change. Condé Nast taught me that.”

“I’m not so much scared of change, as scared of and filled with rage for the mainstream world, you know?”

“But you love Gourmet. Have some faith in people.”

“It’s hard.”

And she was gone, and I was awake, turning things over in my head. All I could think was: “Small is all.”

Stubborn, stubborn girl.

13 Responses to “just another false alarm…”

  1. Randal Putnam

    I’d be shocked to learn you need more fiber in your diet, but I cannot otherwise make sense of your expression. Que pasa?

    Reply
  2. britt

    awwww i love that pic!

    now the SUBJECT on the other hand… had it been my fbk status, i KNOW what you would’ve thought! :)

    Reply
  3. Fiona

    Are there absolutely no examples of small excellent companies sizing up in a good way? really, none? (not that I can think of one off the top of my head either…)

    Reply
    • lagusta

      No, I’m sure there are. I just think…I’m a baby who’s scared of change, even if it means more money. :) And lately it seems like the universe keeps whispering, “expand!” and I keep asking: “why?” I honestly don’t know the answer. In the endgame capitalist first world, it’s a bit of a battle to stay small, you know?

      Reply
  4. Jordan

    what about turtle mountain? They seem good? I might be wrong. I saw this thing on the company ‘Amys’, it was on the sundance channel. And Although they use dairy :( She otherwise seemed like a nice lady. She even cried when talking about the crap most people eat. And how proud of her product she is. Now if she can take the fucking honey out of her meat loaf i might try some.

    Reply
  5. lagusta

    I don’t know much about those companies, but I see absolutely nothing revolutionary that they are doing, except using ingredients that are maybe 10% better than those used in most prepared food products. Amy’s stuff is unpalatable to me, and Turtle Mountain just makes a bunch of processed vegan ice creams, right? Do they use innovative delivery methods, profit-sharing for their employees, caps on CEO salaries, local produce, etc? I admit, again, they might do all these things. Or they both might be nice companies started by nice people who want to do something good for the world but are doing nothing, except making veggie food (which is not nothing) to challenge the **systems** we have currently put in place that oppress…pretty much everything.

    I’m sure they are deeply flawed as well, but I like to think that Lush (http://lush.com/) is a company that has gotten big but not sold out. They are still quirky, their products are insanely expensive because they actually use high quality ingredients and refuse not to, they have minimal packaging and seem to care reasonably about their employees.

    I’m sure there are other great examples out there. I truly think that except for the whole dairy thing (which is, yes, huge), Ben & Jerry’s had a great corporate model that allowed them healthy, sane growth–until they were bought out and then of course that all ended.

    Reply

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